Have you ever thought about how much you spend on Coffee every week? IKEA has. And to promote IKEA’s special offers sales we came up with a campaign that reminds people that beautiful Scandinavian design is as affordable as the least expensive things in their daily lives. So we changed the value of furniture and put IKEA’s products right amongst those things. Instead of money, we used coffees, toothpastes, soda cans, stamps, pizza boxes and postcards as a visually striking new currency. A simple change that changed people’s perceptions. And made them see IKEA’s affordability in a whole new way.
The campaign was recognized in the IKEA internal conference in Sweden as an "example of work" IKEA should always do. We know that because our client, from IKEA Saudi Arabia, took a picture in the conference and sent to us (please see below).
