Luiz’s Bio
Hey there, I’m Luiz,
Yup, with a “Z”. Back in Brazil, that’s just how we do it. But beyond those sandy shores, Luiz with a “Z” becomes a little unexpected, a tad quirky, and definitely one-of-a-kind. And hey, I like to think my choices reflect that same spirit.
From sunny Salvador to bustling Sao Paulo, then off to Hamburg, Dubai, Chicago, and finally landing in the sunny vibes of LA. My hunger to soak in new cultures and learn from diverse experiences led me on this whirlwind journey, where I’ve had the pleasure of collaborating with some incredible folks, at top-notch agencies, while working with fantastic clients.
Over my 20+ years in the game, I’ve been lucky enough to partner with dream clients to create work that truly speaks to people and their stories. From global giants like The Coca-Cola Company, IKEA, Volkswagen, Unilever, and P&G, to the indie up and comers like El Hempe Seltzer, I've had a hand in building brands from scratch and adding value to each unique client relationship.
With stints at prestigious agencies across the map—Ogilvy, McCann, Havas, Jung Von Matt, Innocean USA—I’ve gathered a nice haul of awards (12 Cannes Lions and more!). But beyond the trophies, it’s the cultivated traits that truly set me apart.
As a modern leader, my worldly adventures have gifted me with a curiosity sparked by the open road, an empathy steeped in the immigrant's journey, and a flexibility honed by navigating diverse landscapes. These qualities make me a leader who's all about fostering collaboration, driving innovation, and celebrating what makes each project, each team, truly unique.
Crafting compelling stories that generate buzz, tapping into culture, and creating work that is not only impactful but also resonates deeply—that's the heart of what I do. That passion for ideas, allied to my passion for people and places is a powerful combination that I’m proud to nourish and carry with me wherever I go. And wherever that is, I’ll bring everything that Luiz with a “Z” embodies.