ALLSTATE

Even though the US is not big on soccer, an ever growing chunk of  Allstate’s business has its roots on a place that is: Mexico. More than just selling insurance, this campaign celebrates Mexicans’ passion for soccer and Allstate’s long-lasting partnership with “El Tri”: Mexico’s national soccer team

On social, we tapped into a familiar face for the Hispanic community: “Mala Suerte (Bad Luck)”. 
The character has been the personification of bad luck and the face of Allstate for years. 

For the Gold Cup, Mala Suerte returned to remind soccer fans to be careful with what
they promise for their team’s win; because in soccer even  when you win, you can still lose.